Accelerate innovation with design thinking

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Introduction

To maintain product competitiveness and usability, companies need data-driven UX decisions. UX benchmarking provides quantifiable metrics that track product usability over time and compare performance against competitors.

Types of UX Benchmarking

🔹 Competitive Benchmarking – Comparing usability with industry leaders
🔹 Longitudinal Benchmarking – Tracking UX performance across product updates
🔹 Internal Benchmarking – Measuring performance across different features

One of the core tenets of Design Thinking is putting users first :

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Key UX Metrics to Measure

  • Task Completion Rate – % of users who complete key actions
  • Time-on-Task – How quickly users complete tasks
  • System Usability Scale (SUS) – Standardized satisfaction scoring
  • Net Promoter Score (NPS) – How likely users are to recommend the product

How Benchmarking Enhances UX Strategy

✅ Improves user satisfaction by fixing high-friction areas
✅ Aligns UX with business goals through data-driven insights
✅ Helps prioritize usability improvements for product teams

Conclusion

UX benchmarking isn’t just about measuring numbers—it’s about using those insights to refine, optimize, and enhance the user experience continuously.