I'm Rosie Emerson, a User Experience Researcher
Bio
skills
My research philosophy
Experience
Director of UX Research, Macmillan Learning
Lead and mentor 5 researchers, fostering a research-driven culture across the organization. Develop scalable UX research frameworks to empower product teams to conduct independent studies. Partner with product teams to prioritize research topics that align with business goals and use needs. Spearhead foundational research initiatives to inform long-term product strategy. Optimize research operations, ensuring alignment between research findings and product roadmaps. Champion the use of AI in research to increase efficiency and impact.
Research Manager, HubSpot
Led a t eam of 6 UX researchers across CMS and Marketing ProductGroups, driving impactful research initiatives. Developed research strategies that enabled cross-functional teams to prioritize key user insights. Conducted foundational research to expand CMS into crobusiness segments. Improved research efficiency through erational enhancements and strategic prioritization.
Lead Researcher, HubSpot
Managed and coached 2 UX researchers, aligning research priorities with product goals. Spearheaded UX benchmarking initiatives to assess and improve product usability. Championed research democratization, enabling teams to conduct user research independently.
Senior UX Researcher, HubSpot
Led CMS Hub persona research, employing a range of qualitative and quantitative methods. Conducted usability studies, interviews, surveys, and card sorting to refine user experiences.
Senior UX Researcher, EBSCO Information Services
Conducted mixed-methods research, leveraging usability testing, A/B testing, and contextual inquiries. Developed personas and
jobs-to-be-done frameworks to inform UX strategy.
VP, Research & Evaluation, The Khana Group (TKG)
Led large-scale research in Sub-Saharan Africa, influencing policies impacting over 1million people. Managed a 21-person research team, delivering high-quality insights to global clients. Secured and managed $5M+ in research funding, expanding research and evaluation initiatives.
Research Assistant, University of Massachusetts Lowell
Conducted research and literature reviews, designed survey instruments, and conducted key informant interviews, focus groups, and observations. Analyzed qualitative and quantitative d a t a and wrote reports.
Survey Specialist, Mathematica Policy Research
Conducted primary and secondary research to inform survey designs and relevant sampling methods to evaluate programs.
Research Associate, Harvard University
Conducted research on business models for commercializing agriculture in Africa. Utilized Prof. Ricardo Hausmann’s Product Space methodology to analyze feasible diversification opportunities for various African countries. Served as a Teaching Assistant for Prof. Matt Andrews’ International Development course.
